NEIWAI Celebrates the Launch of Flagship Store in Singapore's Raffles City

NEIWAI | 25 Jul 2023

NEIWAI, the renowned premium lifestyle brand is thrilled to announce the highly anticipated opening of its flagship store in Singapore's prestigious Raffles City, conveniently located at #01-13. Founded in 2012, NEIWAI, means ‘inside and outside', the brand provides modern women a whole day comfort wearing solution which is also a unique blend of aesthetics and functionality that are 'Made to Live In'.

NEIWAI's expansion into Singapore and the opening of its flagship store highlights the brand's commitment to deliver exceptional wearing experiences that allows women’s bodies to breathe in and out freely throughout the day. Situated in the iconic Raffles City shopping destination, this new store serves as a testament to NEIWAI's dedication to providing high quality products and exceptional service to its global clientele.

The launch of NEIWAI's flagship store in Raffles City presents an unparalleled opportunity for customers in Singapore to immerse themselves in the brand's signature designs. This carefully curated collection showcases NEIWAI's distinctive blend of comfort and contemporary style, featuring a range of underwear, loungewear, women's essentials, and athletic wear from NEIWAI ACTIVE, which is an independent active brand under NEIWAI with a focus on comfort, functionality, and high-tech fabrics. NEIWAI ACTIVE offers a range of categories including dance, gym, and athleisure outwear.

NEIWAI's Barely Zero Collection, a best-selling line, will also be available at the flagship store. This collection offers adaptive sizing, ensuring that each style fits a wide range of body types, removing the frustration of selecting bra sizes online. The Barely Zero Collection provides all the support of a traditional bra without any discomfort. Completely wireless and highly elastic, made from CloudFit©: a soft, ultra-elastic blend that's breathable & moisture-wicking for all-day skin comfort.

In line with NEIWAI's commitment to sustainability, the flagship store will ship products in 100% recycled and easily reusable packaging. This eco-friendly approach reflects NEIWAI's dedication to reducing its environmental impact.

To celebrate NEIWAI's launch in Singapore, customers have the opportunity to enjoy a special promotion. From now to 13th August 2023, visitors to the store will receive a 10% discount on their purchases. Furthermore, with a minimum purchase of $400, customers will receive an exclusive reusable tote bag.


Founded in 2012, NEIWAI, meaning 'inside and outside', seamlessly blends aesthetics and functionality for styles that are 'Made To Live In'. Our thoughtful range of lingerie, loungewear, and activewear prioritizes quality and comfort that moves with you throughout your day. We unite the luxurious feel of our premium fabrics with innovative designs, fostering a state of ease and harmony, inside and out.

Working with top fabric providers and carefully selecting high quality materials such as PrimaLoft®, VITA, and Carbon Zero by TENCEL™, NEIWAI produces high quality clothes in an organic and sustainable manner.

NEIWAI is invested by Vertex Ventures China and Vertex Growth – part of the global Vertex network of venture capital funds.


NEIWAI ACTIVE, founded in 2018, is a modern activewear brand that seamlessly blends softness and power in its clothing. With a focus on comfort, functionality, and high-tech fabrics, NEIWAI ACTIVE offers a range of categories including dance, gym, and athleisure outwear.

The hero categories feature sports bras equipped with the innovative VMX supporting system, providing exceptional comfort and support. With presences in China, the United States and Singapore, NEIWAI ACTIVE caters to a global audience seeking stylish and functional activewear that empowers individuals to live life to the fullest and to embrace their active lifestyles with confidence and vitality.

For more information about NEIWAI and NEIWAI ACTIVE, please visit

Media inquiries can be directed to Bernice Ong at

Vertex Growth is part of a global network of venture capital funds, which includes Vertex Ventures and Vertex Ventures HC. The funds are based across global innovation hubs in China, Israel, Southeast Asia and India, and the US. This creates a unique platform for our portfolio companies to realize their full potential by leveraging the combined experience and resources of our extensive network of global partners.

250 North Bridge Rd,

#11-01 Raffles City Tower,

Singapore 179101


Tel: +65 6828 8088

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